26

Jul 2012

Venus & Olay Combine Shaving and Skincare Expertise to Give You Only the Best

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MEDIA RELEASE

Now you can have the best of both worlds as Venus & Olay combine shaving and skincare expertise to give you only the best for your skin.

The new Venus & Olay razor boasts 2-in-1 benefits, superior hair removal and skincare technologies!
Venus_Olay razorFor the first time ever Gillette Venus, a global leader in female shaving, and Olay, a global leader in skincare, are coming together to deliver a new gold standard in female shaving!
With the launch of the new Gillette Venus & Olay razor, the superior hair removal and skincare technologies of Venus and Olay have combined give you only the best ensuring a close, smooth shave for beautiful skin.
The razor boasts 2-in-1 benefits; Olay moisture bars to lock in moisture and five Venus blades to shave close with every smoothing stroke.
The result is ultra-smooth skin which gives women the confidence to reveal their inner goddess!
P&G marketing director Sujay Wasan says the new Venus & Olay razor revolutionises the shaving aisle.
“There might be other razors that claim skin benefits, but only Venus has the benefits of this unique partnership with Olay; utilising their rich heritage and expertise in skincare,” says Wasan.
“When is comes to shaving women want the best of both worlds; they want effective hair removal and also to keep their skin looking and feeling its best. Venus razors have always offered women goddess-skin, because shaving is where it all begins, but Venus & Olay is the newest and most effective way to achieve it.”
The Venus technology gives you the very best with a five-bladed razor, offering a close shave while adjusting to women’s curves to make the experience smooth and comfortable even over tricky areas like knees and ankles.
The Olay moisture bars contain skin-enhancing elements found in Olay products to ensure you get only the best skincare. Petrolatum helps lock in skin’s moisture for less dryness* and Glycerin helps offer that goddess glow.
The new Venus & Olay razor simply needs water to release a light lather no seperate shave cream required!
Gillette Venus & Olay Razor RRP$15.99 and replacement cartridges (pack of 3) RRP$22.49 are available from July in leading supermarkets and pharmacies nationwide.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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