06

Sep 2012

When You’re Hungry, You’re Off Your Game Trust SNICKERS To Sort You Out!

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MEDIA RELEASE

Building on the success of previous SNICKERS campaigns featuring international celebs such as Betty White, Paul Henry’s mean hunger debut in the 2012 integrated global campaign has proved a hit with Kiwi and international audiences.

Impact120811PaulHenry_2663HPWhen You’re Hungry, You’re Off Your Game- Trust SNICKERS to Sort You Out!- Paul Henry’s new snickers commercial has proved to be a hit with Kiwi audiences!
It’s official when you’re hungry, you’re off your game and SNICKERS is the bar with substance that sorts you out!
Building on the success of previous SNICKERS campaigns featuring international celebs such as Betty White, Paul Henry’s mean hunger debut in the 2012 integrated global campaign has proved a hit with Kiwi and international audiences.
Total Media’s Lyndsey Francis, says she’s excited to see how quickly Kiwis have embraced the new TVC.
We are delighted with the way the campaign has appealed to the hearts, minds and stomachs of Kiwis! The fact that it has more than 12,000 YouTube views is fantastic both for a local TVC and also relative to the total viewing of the original SNICKERS Betty White commercial.”

SNICKERS Marketing Manager, Andrea Aguilar, says the campaign was developed from the common idea that when you’re hungry, you’re off your game!
We are delighted that this campaign has helped us achieve our goal of illustrating that when you’re hungry, you’re off your game and SNICKERS is the bar of substance that sorts you out,” says Aguilar.
Nougat topped with roasted peanuts and caramel covered in chocolate – that was the original recipe and it’s been the same ever since, she says.
The global campaign was brought to life with an impressive list of international A-listers including; Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins who have featured in commercials in more than 56 markets.
SNICKERS is one of the world’s biggest selling chocolate bars and one of the top selling bars in New Zealand.

 

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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