11

Dec 2009

Wireless Technology Hits Oral Care

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MEDIA RELEASE

Toothbrushes are the latest items to come with integrated wireless technology with the launch of a new interactive product from Oral-B.

Oral-B-Logo---Hi-Res

It’s been used for cellphones, car kits and personal diaries and now toothbrushes are the latest gadgets to come equipped with wireless technology.

Featuring customised settings, a clock timer and a wireless interactive display the Oral-B Triumph with SmartGuide power toothbrush also features oscillating-rotating technology to surround individual teeth for twice as much plaque removal than a manual toothbrush[i] to help promote gum health.

The new powerbrush is embedded with microchips which track your brushing technique and send a signal wirelessly to the SmartGuide remote LCD display screen which provides while-you-brush real-time feedback.

The SmartGuide lets you know if you’re applying too much pressure, have cleaned one particular area enough and when you’ve reached the dentist-recommended two minutes. It guides you to change your mouth quadrant every 30 seconds, tells you when to replace the brush and even rewards you with a smiley face on the LCD screen for your efforts!

With four settings to choose from, the Oral-B Triumph with SmartGuide gives you a personalised teeth cleaning experience. Select the Clean mode for superior whole mouth cleaning or opt for the Sensitive function which is gentle enough for even the most sensitive areas.

If you want an overall polish then the Polish setting is for you – while the Massage mode is for gently massaging your gums.

With Oral-B Triumph with SmartGuide users have been found to be up to five times more likely to brush for the dental recommended two minutes twice a day than with a regular manual toothbrush.

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Kiwi dentist Dr Hisham Abdalla, from Auckland’s Laser Lifecare Institute, says he welcomes the addition of the timer as part of the SmartGuide function.

“In a bathroom setting it can be difficult to look at a watch or clock so it can be hard to quantify the all important two minutes. Now we have the technology to give teeth a thorough clean.”

Dr Abdalla says: It’s important to stick to the two minutes because on average we have 28 (maximum 32) teeth. Each tooth has four surfaces that become coated with a sticky plaque biofilm. Biofilm is a sticky layer of bacteria and food debris that also builds up on the tongue, gum and cheeks.”

The Oral-B Triumph has rotating-oscillation technology, surrounding each tooth to gently remove plaque between each tooth and along the gum line.

“Bacteria that grow around and under the gum line can cause bad breath, gum and bone disease (bleeding gums and loose teeth). The gum line is a very critical part of the mouth to clean as well and we must make sure that we remove the biofilm from the gumline by ensuring we brush properly, says Dr Abdalla.

“Power brushes are more efficient and easier to use correctly. I like to give my ‘guests’ the analogy of a car versus a bicycle. While they are both vehicles, one will get you much further in the same period of time because its engine driven,” he says.

The SmartGuide encourages you to brush thoroughly, gently and for the dental-recommended two minutes. It’s no wonder Oral-B is the brand more dentists use themselves worldwide.

 

Rated ‘No 1’ in Which? Magazine

The Oral-B Triumph handle was named as the highest scoring electric toothbrush by independent consumer magazine Which? (UK December, 2007). The Oral-B Triumph handle underwent vigorous product testing and was evaluated on brushing performance, ease of use, features and battery life to outscore sixteen other brushes.

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How the SmartGuide Works

The Oral-B Triumph with SmartGuide brush head, handle and visual display unit work together to provide instant interactive feedback. The brush head and handle are embedded with microchips. The handle communicates with the wireless display unit to help guide you to each quadrant of the mouth and signal when you are brushing too hard.

 

The Brush Head

With 40,000 in-and-out pulsations per minute plaque is gently loosened. In addition, 8,800 back and forth oscillations per minute sweep plaque away.

 

The Oral-B Triumph with SmartGuide is available for RRP $214.62. For stockists phone 0800 441 058.



[i] Robinson, P et al, Manual versus powered toothbrushing for oral health. Cochrane Database of Systematic Reviews 2009,

 

Dr Hisham Abdalla – Biography

Dr Hisham Abdalla is a member of the NZDA and is known for his pioneering ideas, strong motivation and passion for research and knowledge.  He has been nominated for a number of prestigious awards including NZDA Young Dentist of the Year in 2005 and in 2006 and represented New Zealand as a finalist at the Royal Australasian College of Dental Surgeons Young Lecturer of the Year Award.

 

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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