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29

Sep 2010

Herbal Essences Announced as Official Production Partner of New Zealand’s Next Top Model

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Herbal Essences Press Release; Herbal Essences Announced as Official Production Partner of New Zealand’s Next Top Model the global haircare brand has come together with a local model search programme.
Leading hair care brand Herbal Essences has been announced as one of the official production partners for New Zealand’s Next Top Model, with renowned hair and makeup artist Claudia Rodrigues named as the Herbal Essences expert on the popular show.
Rodrigues, who has appeared in two episodes of New Zealand’s Next Top Model, is a standout presence in the hair and make-up industry, having worked with top local and international models as well as numerous famous faces in New Zealand, including Rachel Hunter, Robyn Malcolm, Keisha Castle-Hughes, Kate Hawkesby, Bernice Mene and more.
Herbal Essences spokesperson Jolie Egan says the company is excited to be announced as one of the official production partners for New Zealand’s Next Top Model.
"Herbal Essences is all about fun, freedom and expressing yourself, so what better show for us to partner with than New Zealand’s Next Top Model," she says.
Rodrigues helped put together the look for ‘None of Your Frizness’ challenge winner Holly Potton who is set to star in an upcoming advertorial for the brand. She was also on set during the Herbal Essences photoshoot where the products were used as inspiration for the models’ poses.
"I’m thrilled to be named as the Herbal Essences expert for New Zealand’s Next Top Model. It’s a brand that I use every day and creates fantastic results for the talent I work with," says Rodrigues.

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