“The general public is the only critic whose opinion is of value at all." - Mark Twain (on Public Relations)
So What is Public Relations & How is it Different from Advertising?
Public Relations has come to be unquestionably one of the most significant elements in any marketing strategy. Here is one of the better Public Relations definitions we have come across:
Advertising is what what you say about your brand, whereas PR is what the market says about you.
How we as industry professionals influence key opinion leaders to say the right things about our clients truly defines us as a communications company.
Reach, Socialise and Inspire
PR in it’s most simplistic terms is ultimately the power of persuasion. As the way we communicate continues to evolve at a rapid rate, the days of being able to reach your audience with a simple article in a newspaper have long since passed.
Today our media is fragmented, people get their news from a variety of mediums (including posts from a friend’s Facebook page). Your PR agency needs to be able to bridge the gap between traditional media and the new emerging wave of digital and social media.
Our job as your PR consultants is to reach your desired audience, engage and hold their interest, captivate them with your brilliant products and commitment to service and inspire them to share their experiences with your brand with their widest possible networks.
Why do I need a PR Firm?
As specialists in their industry, your PR consultants will be able to effectively communicate with journalists.
It is often difficult for a business to create content that fits naturally into the style of news media without appearing overly commercial.
The natural tendency of a company is to want to tell the journalist all about their new product or service – they often overlook the fact that an editor has their own objectives and they usually don’t include giving a brand a free advertisement!
What Should I look for in a PR Agency?
Any PR agency you engage should be able to design you a strategic PR campaign aimed at building awareness of your organisation or brand and, at the same time mitigating any negative response to your products or services.
So how do you measure the success of a campaign? A successful campaign will see your brand receive positive media coverage, sales within your key target audiences and be free from negative publicity.
If you have a business that is likely to receive negative PR then choose an agency which is well-versed in managing and containing and negative press.
Impact PR can also help to re-position and alter the perceptions of your brand, resulting in a desirable public image. As PR creates valued exposure in credible third-party outlets, it offers a legitimacy that other marketing tools such as advertising do not have.
How can our Auckland PR Company Help Your Brand?
Once the story of you is written, Impact PR helps you get that story out. Here are five ways our PR firm can help you grow your business:
1) Build brand recognition and drive sales
2) Leverage media and other influencer relationships
3) Promote positive sentiment by discussing great things your company is doing
4) Use proven strategies to engage the right audience to perform a particular action
5) Build credibility through positioning you as opinion leader/leaders
Whether conducted on its own, or as part of a holistic marketing campaign, public relations can provide a sense of your brand being everywhere, through the use of a range of communications tools and channels.
With PR, your target market will be exposed to more persuasive information about your brand than ever before and a strong return on investment is guaranteed.
Impact PR offers clients public relations insights which are derived from decades of experience as journalists. That experience is used to bridge the gap between client and editor ensuring the needs of both are met in a way that effectively fulfills the objectives of all.
For more information please contact us today.