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Find resources, tips and more relating to public relations in New Zealand

June 12, 2024

Property PR Agency’s New Zealand Real Estate Client Makes National Headlines

Impact PR is one of the few specialist property PR agencies in New Zealand, working extensively with industrial and residential developers, NZX listed property companies, architects, construction firms, property consultants and agents in the sector. This week, their client Paterson Luxury, a premium real estate agency, made nationwide headlines following the release of their analysis that identified a growing trend of multi-millionaire Kiwis leaving NZ to move to Australia.

June 11, 2024

Impact PR Secures Chemist Warehouse Magazine Cover Story for Fitness Entrepreneur

Demonstrating the capability of public relations in retail, Impact PR was able to secure our fitness and nutrition client 28 by Sam Wood as the cover story of Chemist Warehouse’s House of Wellness magazine this month.
The unpaid editorial of Sam’s launch into New Zealand is featured in print, in store posters and on the home page of ChemistWarehouse.co.nz – including during men’s health week.

May 31, 2024

How Crisis-Ready Are New Zealand’s Manufacturing Brands?

With health and safety laws focused on holding senior managers accountable in the event of a workplace injury or fatality, manufacturers can find themselves defending themselves on multiple fronts.

May 23, 2024

Maximising Event Exposure: Integrating PR for Unforgettable Events

In the competitive world of corporate and public events, ensuring your event stands out is crucial. Integrating public relations (PR) effectively can not only maximise the exposure of your events but also enhance their impact and memorability.

May 23, 2024

Enhancing Your Media Presence: The Power of Professional Media Training

In the digital age, where every statement can be scrutinised instantly, having a strong media presence is crucial for any organisation. Media training is not just about avoiding pitfalls; it's about effectively communicating your brand's message, engaging your audience, and enhancing your overall media presence.

May 23, 2024

Building a Resilient Brand Reputation with Proactive PR Practices

In the realm of public relations, actively shaping and maintaining a positive brand reputation is paramount. Beyond merely reacting to crises, proactive brand reputation management involves a strategic approach to fostering a strong, resilient public image.

May 23, 2024

Mastering Crisis Management: Key Strategies for Effective PR

In today's media landscape, the potential for a PR crisis looms large over businesses of all sizes. Whether triggered by an unintended social media mishap, a product recall, or negative press, the effectiveness of your response can significantly impact your company's brand reputation.

May 21, 2024

Aeronautical Manufacturer NZAero Appoints Impact PR to Support Export Growth

New Zealand’s only commercial aircraft manufacturer, NZAero, has appointed Auckland public relations agency Impact PR to lead its international communications strategy.

May 20, 2024

Impact PR Client to Feature in Doco by World’s Largest Public Broadcaster

Wool carpet manufacturer and Impact PR client Bremworth made nationwide headlines this week following news it would star in an upcoming documentary filmed by the World’s largest public broadcaster.

May 8, 2024

Development of Industry Brand Critical to Manufacturing Sector Growth – Expert

New Zealand manufacturers need to address systemic image issues to attract more workers to the sector, according to a marketing expert.

May 8, 2024

Sailing Through Tough Times: How PR Can Set Your Business Apart During an Economic Downturn

In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.

July 5, 2021

Public Relations – What it is. What it is not.

What does PR actually mean and what do people in public relations really do? The answer, it would seem, is not as clear cut as your average job description.

May 4, 2021

What Is Corporate Communications and Why Is It Essential for NZ Businesses?

In this article, Fleur Revell explores the role 'Communications' plays in business success.

December 29, 2020

PR Crisis Management: How to Mitigate Brand Damage When an Executive Has Fallen

Discover how to manage media outcomes when the errant activities of one of the organisation’s senior executive team have been publicly exposed and threaten to damage the company’s brand.

October 6, 2020

What are the Best PR Agencies in Auckland, NZ for Your Company?

In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.

May 8, 2020

NZ’s Comms Approach to COVID-19 Lauded by International Public Relations Experts

The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...

March 26, 2020

COVID-19: Remote Working Adjustment Period Needed For Thousands of Kiwis

With hundreds of thousands of New Zealanders working from home during the first day of the COVID-19 lockdown, many will require...

May 5, 2018

In Store Experience Key to Competing with Online Giants – Retail PR Agency

Kiwi businesses should look beyond technology to compete with e-commerce giants such as Amazon before entering a price war according to...

May 5, 2018

New Rules Set to Rein in NZ Social Media Influencer Management Agencies

Auckland influencer management consultant Fleur Revell was recently asked to provide comment for a Sunday Star Times article talking about recent...

February 2, 2018

Decoding Public Relations in NZ – How Does PR Work to Build Brands?

Public relations describes the channels an organisation uses to deliver key messages to its audiences, with the main intention being to...