Event planning for small businesses can be a complex process, especially with limited resources. With the right strategies and preparation, organising successful small business events can enhance your brand's visibility and foster strong relationships with your customers.
Building and maintaining a strong brand is crucial for any small business seeking to thrive in today’s competitive market. Effective brand management helps differentiate your business from competitors, forge lasting connections with your target audience, and drive sustainable growth.
Impact PR client, Debut - a financial services provider, made nationwide headlines following the release of details that it was planning to launch an application to become a locally-owned registered bank with the Reserve Bank of New Zealand.
MARS, the world’s largest pet nutrition company, is expanding its use of NZ’s green-lipped mussel extract in a new pet food range. The move is set to boost the country’s aquaculture industry.
Impact PR client, Los Angeles-based art dealer Duncan Miller Gallery, made nationwide headlines following the release of details of the auction of 41,000 rugby images - the largest collection of photographs from the sport in the country to enter the market.
Impact PR is one of the few specialist healthcare PR agencies in New Zealand, working extensively with patient advocacy groups, healthcare providers, treatment facilities, cancer diagnostic services, pharmaceutical companies and medical device suppliers in the sector.
Kiwi renovation company and Impact PR client Refresh Renovations is targeting $1 billion in revenue as it expands into the US, the UK, Australian and local home renovation markets. Read more about their meteoric rise in this article by Miriam Bell in Sunday Star Times
In business, first impressions matter. New research by NZ Manufacturer magazine business advisor and director of Auckland online reputation management agency Impact PR, Mark Devlin, has found many of the country’s manufacturers are failing to manage their online reputation - an oversight that could have repercussions for their growth.
One of the world’s largest full-service home renovation companies, Refresh Renovations, has appointed one of New Zealand’s most experienced property public relations agencies Impact PR to lead its international communications strategy.
The head of one of New Zealand’s most experienced food and beverage PR agencies says more public support is needed to help thousands of restaurant and cafe owners survive the cost of living crisis.
This article by Impact PR’s Mark Devlin appeared in the June 2024 issue of NZ Manufacturer Magazine.
Impact PR is one of the few specialist property PR agencies in New Zealand, working extensively with industrial and residential developers, NZX listed property companies, architects, construction firms, property consultants and agents in the sector. This week, their client Paterson Luxury, a premium real estate agency, made nationwide headlines following the release of their analysis that identified a growing trend of multi-millionaire Kiwis leaving NZ to move to Australia.
Demonstrating the capability of public relations in retail, Impact PR was able to secure our fitness and nutrition client 28 by Sam Wood as the cover story of Chemist Warehouse’s House of Wellness magazine this month.
The unpaid editorial of Sam’s launch into New Zealand is featured in print, in store posters and on the home page of ChemistWarehouse.co.nz – including during men’s health week.
With health and safety laws focused on holding senior managers accountable in the event of a workplace injury or fatality, manufacturers can find themselves defending themselves on multiple fronts.
In the competitive world of corporate and public events, ensuring your event stands out is crucial. Integrating public relations (PR) effectively can not only maximise the exposure of your events but also enhance their impact and memorability.
In the digital age, where every statement can be scrutinised instantly, having a strong media presence is crucial for any organisation. Media training is not just about avoiding pitfalls; it's about effectively communicating your brand's message, engaging your audience, and enhancing your overall media presence.
In the realm of public relations, actively shaping and maintaining a positive brand reputation is paramount. Beyond merely reacting to crises, proactive brand reputation management involves a strategic approach to fostering a strong, resilient public image.
In today's media landscape, the potential for a PR crisis looms large over businesses of all sizes. Whether triggered by an unintended social media mishap, a product recall, or negative press, the effectiveness of your response can significantly impact your company's brand reputation.
New Zealand’s only commercial aircraft manufacturer, NZAero, has appointed Auckland public relations agency Impact PR to lead its international communications strategy.
Wool carpet manufacturer and Impact PR client Bremworth made nationwide headlines this week following news it would star in an upcoming documentary filmed by the World’s largest public broadcaster.