Find resources, tips and more relating to public relations in New Zealand

February 27, 2015

Featured Client Campaign: Jucy Snooze

Case study on the Jucy Snooze pod stay accommodation project by Impact PR.

February 24, 2015

Social Media for Your Business: Five Keys to Success

Fleur Revell shares her top five brand strengthening tips for social media success in 2015.

February 18, 2015

Brand under fire: Why CEO’s need to front up in a crisis

Media training is an essential part of a CEO's training when it comes to handling a company crisis. Fleur Revell explains why and gives tips on how to best prepare for such an event.

January 28, 2015

Creating Social Media Success for Your Business

Marketing expert and Impact PR director Fleur Revell provided her thoughts on how to make the most of social media for NZ Business online magazine.

January 5, 2015

Kiwi Uptake of Online Newspapers Set to Increase – Survey

A survey conducted by Impact PR on Kiwis’ use of digital media shows increasing numbers of New Zealanders are reading newspapers online.

December 29, 2014

Kiwi Uptake of Digital Media Accelerating As Bookstore Closures Soar – Study

New figures show the rate at which Kiwis are moving away from books, and towards digital media, appears to be accelerating.

December 17, 2014

Award-Winning Journalist Fleur Revell Launches Media Training Blog

One of New Zealand’s leading media industry experts has launched a training blog to help business owners and managers prepare for media interviews.

November 24, 2014

How to Create a Campaign of ‘Chocolate Milk’ Proportions

Impact PR’s managing director Fleur Revell looks at why marketing campaigns such as the Lewis Road Creamery Chocolate Milk phenomenon succeed where others stumble.

October 16, 2014

How Social Media Opinion is Changing Marketing Today

Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.

September 5, 2014

Auckland PR Expert Casts Doubt on Success of Christchurch Cathedral Marketing Campaign

PR expert Fleur Revell asked to provide insight into the Christchurch Cathedral marketing campaign.

July 21, 2014

Kiwi Businesses Failing to Address Complaints – Study

Fleur Revell comments on the rise in consumer complaints on social media after a New Zealand wide survey highlights some interesting results.

July 21, 2014

How Big Brands Rock Small PR Budgets

Impact PR looks at how a well constructed, comprehensive plan trumps a big budget when top brands are looking to market within New Zealand.

July 1, 2014

What’s in a logo?

Marketing specialist and Impact PR director, Fleur Revell was asked for comment on the Ingram Micro logo change by a leading NZ online technology magazine.

May 5, 2014

Fleur Revell: Is Pop Culture Killing our Innovation Mojo?

New Zealand was once characterised for its Kiwi ingenuity and No 8 wire attitude to inventing. As the number of patents decreases, Fleur Revell looks at where this drop in innovation is coming from.

April 28, 2014

Impact PR Food Study Utilised by International Academics – Fairfax

Academics in New Zealand's largest trading partner nations will now be studying our attitudes to Country of Origin Labelling after inclusion of an Impact PR study on the topic in a new textbook.

April 28, 2014

Kiwi Food Labelling Under Scrutiny by International Academics

A New Zealand study published in a text book by Cambridge University Press reveals Kiwi attitudes towards food labeling and the importance of Country of Origin Labelling.

March 20, 2014

Telecom Shelves ShowmeTV Brand Name

Telecom's latest branding issue with ShowmeTV does not bode well for the new brand according to marketing and PR specialist Fleur Revell.

February 21, 2014

Telecom’s Rebranding Risky According

In the wake of the announcement that one of the largest tech companies is rebranding, Fleur Revell speaks out about the risks involved and the areas brands should be focusing on.

January 20, 2014

Jamaican Bobsled Team Creates Hot PR Opportunity

Win or lose, the opportunity to generate millions of dollars worth of international media exposure for the Jamaican Bobsled team is just waiting for the right marketing team to take up the chance.

September 26, 2013

How Digital Media is Changing the Face of Journalism & PR

Former magazine editor and director of Impact PR, Fleur Revell, speaks on the subject of print media going digital and it's effects on the Public Relations industry.