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Speed is crucial in responding to negative press. A prompt, transparent response can prevent misinformation from spreading and show your commitment to addressing the issue. It’s important to communicate what steps are being taken to resolve the situation and to be as open and honest as possible with the public.
Before responding publicly, assess the situation thoroughly to understand the facts, the extent of the media coverage, and the public’s perception. This assessment will inform your communication strategy and help tailor your messages to address the concerns effectively.
Create a coordinated communication plan that outlines how and when to respond to the negative attention. This plan should include internal and external communications, specifying key messages, spokespeople, and the channels for disseminating your response.
Engaging directly with the media and stakeholders can help control the narrative. Offer to provide additional information, clarify misunderstandings, and, if appropriate, arrange for interviews or press conferences. Direct engagement shows your willingness to address the issue head-on.
Continuously monitor media coverage and public reaction to adjust your strategies accordingly. This ongoing assessment allows you to respond to developments in real-time and refine your messaging to effectively address the concerns raised.
Impact PR brings extensive expertise in crisis communication to help clients navigate negative media attention. Our team assists in quickly assessing the situation, developing a strategic response plan, and crafting clear, concise messages that address the issue while protecting your brand’s reputation.
Our strong NZ public relations enable us to engage with journalists and media outlets effectively during a crisis. We work to ensure that your side of the story is heard, seeking corrections when necessary, and providing the information needed to report the situation accurately.
Impact PR utilises advanced tools for online reputation monitoring, allowing us to track the spread of negative press and public sentiment in real-time. This monitoring informs our ongoing response and helps us measure the effectiveness of our reputation management efforts.
We provide media training and crisis preparedness sessions for clients, preparing your team to handle negative press confidently and effectively. This training includes scenario planning, message development, and interview techniques.
After navigating the immediate crisis, Impact PR supports clients in analysing the impact, learning from the experience, and implementing recovery strategies. Our focus is on rebuilding and strengthening your brand’s reputation, leveraging positive storytelling, and community engagement to restore public trust.
Navigating negative media attention demands a strategic, informed approach to minimise damage and protect your brand’s reputation. With Impact PR’s expertise in crisis communication, public relations, and reputation management, clients are equipped to handle challenging situations with confidence, ensuring a swift and effective response that addresses the issue and begins the process of reputation recovery.