OGX Shampoo

11 Apr 24

Posted by: Fleur Revell

Impact PR client Johnson & Johnson wanted to launch beauty brand OGX and bring to life its What Women Want campaign in NZ

Our agency created an integrated strategy that included a stylish event to elevate the brand out of its supermarket status and into the salon

We staged a salon takeover for a Friday so all of our beauty editors, influencers, and celebrities would leave weekend-ready.

We captured content in real-time, providing our guests with additional footage for stories and posts following the event.

ROI 34:1. 6M impressions