OGX Shampoo


Impact PR client Johnson & Johnson wanted to launch beauty brand OGX and bring to life its What Women Want campaign in NZ

Our agency created an integrated strategy that included a stylish event to elevate the brand out of its supermarket status and into the salon

We staged a salon takeover for a Friday so all of our beauty editors, influencers, and celebrities would leave weekend-ready.

We captured content in real-time, providing our guests with additional footage for stories and posts following the event.

ROI 34:1. 6M impressions


Fleur Revell

Fleur Revell

Director at Impact PR
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.

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