Swyftx Expands Super Rugby Pacific Sponsorship Across New Zealand Clubs
New Zealand’s five Super Rugby Pacific teams are set to benefit from a landmark Super Rugby Pacific sponsorship that unites the nation’s leading franchises under a shared commitment to digital innovation. Digital asset platform Swyftx, which earlier this year acquired Easy Crypto, New Zealand’s largest cryptocurrency exchange, has been confirmed as an official partner of the Crusaders, Highlanders, Gallagher Chiefs, Hurricanes and Blues.
A Trans-Tasman Milestone for Fintech and Rugby
The partnership follows Swyftx’s recent signing with the One NZ Warriors, marking New Zealand’s first cryptocurrency sponsorship of a professional sports team. Now, the Brisbane-based exchange is broadening its reach into rugby union with a multi-year deal that positions Swyftx at the forefront of sports innovation.
In parallel, Swyftx has secured naming rights for both Super Rugby Pacific and Super Rugby Women’s competitions in Australia until 2027, the first agreement of its kind for a cryptocurrency exchange anywhere in the world. The dual trans-Tasman approach signals a clear intention to connect with fans across codes and markets in the lead-up to the 2027 Rugby World Cup.
Driving Growth Through a Super Rugby Pacific Sponsorship
Swyftx CEO Jason Titman says the partnership represents a major step in the company’s trans-Tasman expansion strategy. “Super Rugby Pacific is one of the sport’s great competitions, and rugby union remains a truly global game. To be the first digital asset exchange to partner with teams at this level is a huge milestone, one that connects us directly with fans while supporting rugby’s continued growth.”
He adds that sport provides an unmatched opportunity to connect with millions of people in a relatable way. “We’re showing New Zealanders that Swyftx is here to stay and that we’re helping them safely explore and embrace emerging technologies.”
Supporting Kiwi Clubs and Their Communities
Roger Clark, spokesperson for New Zealand Super Rugby Clubs Limited, says the sponsorship demonstrates how rugby can attract innovative commercial partners. “This is an exciting development for our clubs, the Blues, Gallagher Chiefs, Hurricanes, Crusaders and Highlanders. Partnerships like this are vital for keeping the game strong, sustainable and accessible to fans throughout New Zealand.”
Under the agreement, Swyftx will receive broad branding exposure across the five franchises, including LED signage, digital campaigns and player participation in promotional content, bringing together technology storytelling and sporting tradition in a powerful new way.
Building Digital Confidence in New Zealand
Paul Quickenden, Swyftx New Zealand Country Manager, says the sponsorship marks a defining moment for both rugby and the country’s digital economy. “Rugby is woven into New Zealand’s cultural DNA, and this partnership allows us to invest directly in a sport that unites communities while helping Kiwis explore new financial technologies.”
He notes that while crypto adoption in New Zealand currently sits between 9 and 14 percent, well below Australia’s 20 to 25 percent, the company aims to bridge that gap through trusted partnerships that connect innovation with passion. “When fans see technology backing the sports they love, it builds confidence and familiarity.”
Swyftx has already invested tens of millions of dollars across the NRL, AFL and cricket, cementing its reputation as one of the region’s leading fintech sponsors.
Super Rugby Pacific Sponsorship Gains National Media Attention
The world-first partnership has already been featured by 1News and Stuff, where commentators highlighted its potential to redefine the commercial landscape for professional rugby through fintech collaboration and fan engagement.
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For emerging fintech brands, trust and education are key. As one of the top PR agencies New Zealand businesses rely on for strategic communication, Impact PR specialises in helping technology and financial innovators communicate complex concepts clearly and credibly. Our team supports fintechs, digital payment providers and blockchain enterprises with storytelling that bridges the gap between technical expertise and public understanding.
Learn more about global crypto adoption trends via Bloomberg’s digital asset market coverage.