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“This is unreal and another great example of the fantastic work that you guys do - Keep it up!” Impact PR client.

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A FEW WORDS ABOUT PR CONSULTANTS FLEUR REVELL & MARK DEVLIN

Impact PR Directors and lead PR consultants Fleur Revell and Mark Devlin have a diverse background – Fleur as a successful New Zealand journalist with more than 20 years media experience and Mark as an entrepreneur who launched a thriving FMCG wholesaling and manufacturing company who now spends his days helping others grow their businesses.

The unique combination of Impact PR’s directors / PR consultants creates a public relations consulting firm that blends the insight of a seasoned news editor with the acumen of a successful businessman.

Impact PR’s is an agency where clients always receive senior level service and where its Auckland PR consultants / directors implement the strategies they create.  

The strength of our agency can be seen by some of the businesses we represent - many of the world’s best known companies choose Impact PR to safeguard their brands in the New Zealand market and beyond. 

 
Our People

Fleur Revell

Director

Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her.

Fleur is a three times Qantas Media Awards winner and Feature Writer of the Year; she has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.

Fleur Revell has worked across a number of New Zealand’s most reputable news outlets with former roles including; editor of top selling weekly magazine New Idea, Crime & Justice, Senior Reporter at the Sunday Star-Times, features writer for The New Zealand Herald and TVNZ ONE News reporter and producer.

She is also a former producer and reporter for the popular TVNZ Breakfast show, and a former breakfast host on the Radio Networks Classic Hits show. Along with her journalistic achievements Fleur has also enjoyed success as a television presenter at both the TV3 and TVNZ networks. She has also hosted her own prime time television show Revell with a Cause.

Fleur Revell began her public relations career as one of the most respected PR consultants at two larger agencies before launching Impact PR in 2006, offering her clients a bespoke service with senior counsel adopting a hands-on approach to all accounts.

She now spends her time creating breakthrough client strategies and implementing communications plans for clients in the FMCG, tourism, corporate, IT, fashion and beauty sectors. Fleur is a specialist in consumer marketing, corporate communications, PR and crisis and issues management.

PR clients and campaigns Fleur has previously publicised as their PR consultant include: Anchor, Kellogg’s, Unilever, Flora, Air NZ Fashion Week, Johnson & Johnson, Tegel, Peppers Hotels and Resorts, Anchor, adidas, Air New Zealand Fashion Week, Singapore Airlines, United Airlines, Boots Healthcare International, Ellerslie Flower Show, Neutrogena, Johnson’s Baby, Johnson’s Adult, Clean & Clear, Piz Buin, Compeed, Band Aid, James Hardie.

Fleur’s current client portfolio includes; Frucor, Just Juice, Fresh Up, Procter and Gamble corporate, ( Olay, Pantene, Vicks, Oral-B, Gillette, Herbal Essences, Clairol Nice’n Easy, Venus, Fujifilm, Mars, MoleMap, Allan Scott Wines, Rinnai, Frenz, Domino’s, Auckland Eye to name a few.

Fleur’s experience in public relations crisis support, crisis planning and risk mitigation has seen her called upon by organisations including; Singapore Airlines, United Airlines, The Maritime Safety Authority, Domino’s, Opro and a number of other high profile private companies. She currently handles Procter & Gamble’s corporate communications in the New Zealand marketplace including leveraging the company’s sponsorship of the 2012 Olympic Games and its latest 175 years campaign.

Fleur prides herself on her ability to craft and implement PR strategy of the highest standard and this was recently recognised by CAANZ which awarded her Gold for the Best long-term strategic campaign. During her past two decades in the industry Fleur Revell has created an exhaustive network of key contacts in both public and private sectors and has maintained her relationships with journalistic contacts throughout her career.

As a former journalist she understands the fine balance required to deliver a story to a reporter at the same time ensuring their journalistic integrity is not compromised by any pitch.

Fleur is unashamedly honest with her clients about what constitutes a good story (it has to pass the ‘who cares’ test) and prides herself on her ability to get a story over the line.

Read more about Fleur on Wikipedia

Mark Devlin

Director

With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.

Mark Devlin’s experience as a former FMCG company owner gives him an insight into the needs of his clients and how to balance those with the demands of their target media.

Along with his extensive experience in FMCG marketing Mark specialises in technology, business, corporate communications and crisis and issues. His skills include, integrated campaigns, business to business and market research and marketing.

His expert counsel in brand, strategic and tactical public relations has benefitted his clients not just in the local media landscape but across international media organisations.

In his previous role as the manager for TVNZ’s One News audience research Mark was responsible for translating viewer expectations into programming decisions.

Mark Devlin was later headhunted to spearhead the strategy and business improvement team at TVNZ which identified and capitalised on opportunities for improvement in business efficiency where he remained until leaving to start his own company.

Mark previously ran a wholesale and retail distribution company Smart Nutrition which became a dominant force in the health food industry before selling to start Impact PR. He has previously been recognised by Unlimited magazine as one of New Zealand’s most dynamic entrepreneurs.

Mark’s current client portfolio includes; Masport, FujiFilm, Hoyts, Frucor, Domino’s, Procter & Gamble, Just Juice, MARS, Domino’s Pizza, Gillette, Braun, Oral B, Vicks, Allan Scott wines.


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