Crisis + Issues

We are skilled in crisis and issues management – it is our job to help you keep calm and carry on when the unthinkable happens.

Crisis and issues management is defined as the way in which an organisation deals with an unexpected or disruptive event that has the potential to harm the organisation, its stakeholders and the general public. Considered to be the most important process in public relations, effective crisis management can be the difference between a PR win or a PR disaster.

There are three elements that define a crisis – the first being a threat to the organisation, second is the element of surprise and lastly a short decision time. There is also a fourth defining quality, which is the need for change. If change is not required, the event will likely be described as a failure or incident.

Crisis is the one thing no-one wants to talk about until it’s too late. A crisis response plan from our perspective is a necessity rather than a luxury. We are able to give clients an audit of potential risks, current responses and create a crisis plan. We’re also able to help you identify spokespeople, media train them and prepare for those times when they may need to front in a crisis.

Crisis is the one thing no-one wants to talk about until it’s too late.

Crisis management involves dealing with threats before, during and after they have occurred. Impact PR will work with you to identify, assess, understand and cope with a serious situation – from the moment it first occurs, to the point that recovery procedures start. It is our job to help you keep calm and carry on.


Navigating Storms: Proactive Business Crisis Management with Impact PR for Strategic Communication and Brand Resilience

In today’s fast-paced digital landscape, a minor issue can escalate into a major crisis in no time. That’s why you need a proactive approach to business crisis management. Impact PR is highly experienced in crisis communication management, helping organisations prepare for, navigate through, and recover from challenging situations. Whether it’s a reputational issue or an operational hiccup, our robust strategies aim to mitigate damage and rebuild trust.

But our services don’t just stop at communication. As one of the dedicated crisis management companies, we also offer comprehensive brand crisis management solutions. This means that alongside our tactical communication strategies, we work closely with you to identify potential vulnerabilities in your brand image, ultimately preventing future crises. When the stakes are high, count on Impact PR to steer you through the storm.