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PR Blog

Latest PR News by Impact PR - One of the more perceptive PR Agencies in Auckland New Zealand's most talented Public Relations agency Impact PR shares insights into the industry with updates on PR News, Advertising News and Public Relations News.

May 23, 2024

Maximising Event Exposure: Integrating PR for Unforgettable Events

In the competitive world of corporate and public events, ensuring your event stands out is crucial. Integrating public relations (PR) effectively can not only maximise the exposure of your events but also enhance their impact and memorability.

May 23, 2024

Enhancing Your Media Presence: The Power of Professional Media Training

In the digital age, where every statement can be scrutinised instantly, having a strong media presence is crucial for any organisation. Media training is not just about avoiding pitfalls; it's about effectively communicating your brand's message, engaging your audience, and enhancing your overall media presence.

May 23, 2024

Building a Resilient Brand Reputation with Proactive PR Practices

In the realm of public relations, actively shaping and maintaining a positive brand reputation is paramount. Beyond merely reacting to crises, proactive brand reputation management involves a strategic approach to fostering a strong, resilient public image.

May 23, 2024

Mastering Crisis Management: Key Strategies for Effective PRMastering Crisis Management: Key Strategies for Effective PR

In today's media landscape, the potential for a PR crisis looms large over businesses of all sizes. Whether triggered by an unintended social media mishap, a product recall, or negative press, the effectiveness of your response can significantly impact your company's brand reputation.

May 21, 2024

Aeronautical Manufacturer NZAero Appoints Impact PR to Support Export Growth

New Zealand’s only commercial aircraft manufacturer, NZAero, has appointed Auckland public relations agency Impact PR to lead its international communications strategy.

May 20, 2024

Impact PR Client to Feature in Doco by World’s Largest Public Broadcaster

Wool carpet manufacturer and Impact PR client Bremworth made nationwide headlines this week following news it would star in an upcoming documentary filmed by the World’s largest public broadcaster.

May 8, 2024

Development of Industry Brand Critical to Manufacturing Sector Growth – Expert

New Zealand manufacturers need to address systemic image issues to attract more workers to the sector, according to a marketing expert.

May 8, 2024

Sailing Through Tough Times: How PR Can Set Your Business Apart During an Economic Downturn

In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.

July 5, 2021

Public Relations – What it is. What it is not.

What does PR actually mean and what do people in public relations really do? The answer, it would seem, is not as clear cut as your average job description.

May 4, 2021

What Is Corporate Communications and Why Is It Essential for NZ Businesses?

In this article, Fleur Revell explores the role 'Communications' plays in business success.

December 29, 2020

PR Crisis Management: How to Mitigate Brand Damage When an Executive Has Fallen

Discover how to manage media outcomes when the errant activities of one of the organisation’s senior executive team have been publicly exposed and threaten to damage the company’s brand.

October 6, 2020

What are the Best PR Agencies in Auckland, NZ for Your Company?

In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.

May 8, 2020

NZ’s Comms Approach to COVID-19 Lauded by International Public Relations Experts

The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...

July 1, 2014

Which social media platforms are right for your company?

Social media is a growing tool in businesses marketing strategy but the when unfamiliar, the different networks can be hard to navigate. Impact PR breaks down the top 4 platforms.

July 11, 2011

FMCG Brands Expecting more from Companies PR Services

Impact PR a top provider of companies PR services has announced several new well known FMCG food and drink brands have now been added to their client portfolio.