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What does PR actually mean and what do people in public relations really do? The answer, it would seem, is not as clear cut as your average job description.
In this article, Fleur Revell explores the role 'Communications' plays in business success.
The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...
With hundreds of thousands of New Zealanders working from home during the first day of the COVID-19 lockdown, many will require...
Public relations describes the channels an organisation uses to deliver key messages to its audiences, with the main intention being to...
With the advent of digital, social and mobile infiltrating marketing communications, the lines can easily become blurred when it comes to...
You’ve likely heard the opinion within business circles that PR is ‘free advertising’. In truth, Public Relations isn’t advertising, and it...
What a PR agency does can be quite effectively defined by what it doesn’t do. To elaborate, PR agencies, in contrast...
Being seen and heard in the media on a regular basis is a non-negotiable for getting more media coverage and exposure...
Public relations is the art of persuasion. It is the ability to convince an audience outside your typical realm to adopt...
leading international communication and PR agency media consulta has chosen Auckland agency Impact PR as their exclusive New Zealand partner.
PR and crisis communications expert Fleur Revell highlights the potential dangers of restaurants taking a public stance on their customer’s behaviour.
PR expert Fleur Revell speaks about the Auckland butchers who have now been named after facing fines for using unsafe preservatives in raw meat.
A local marketing specialist says thousands of New Zealand retailers and companies are unprepared to meet Google's ‘Mobilegeddon’ deadline.
Impact PR director Fleur Revell looks at how owner-operators can enjoy public relations success at a regional level to build their reputation and their local customer base.
As marketing strategies adapt to incorporate the social media trend, Impact PR director Fleur Revell reminds Kiwi businesses of the power of traditional PR.
Case study on the Jucy Snooze pod stay accommodation project by Impact PR.
Fleur Revell shares her top five brand strengthening tips for social media success in 2015.
Media training is an essential part of a CEO's training when it comes to handling a company crisis. Fleur Revell explains why and gives tips on how to best prepare for such an event.
Marketing expert and Impact PR director Fleur Revell provided her thoughts on how to make the most of social media for NZ Business online magazine.