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In the realm of public relations, actively shaping and maintaining a positive brand reputation is paramount. Beyond merely reacting to crises, proactive brand reputation management involves a strategic approach to fostering a strong, resilient public image.
In today's media landscape, the potential for a PR crisis looms large over businesses of all sizes. Whether triggered by an unintended social media mishap, a product recall, or negative press, the effectiveness of your response can significantly impact your company's brand reputation.
New Zealand’s only commercial aircraft manufacturer, NZAero, has appointed Auckland public relations agency Impact PR to lead its international communications strategy.
Wool carpet manufacturer and Impact PR client Bremworth made nationwide headlines this week following news it would star in an upcoming documentary filmed by the World’s largest public broadcaster.
New Zealand manufacturers need to address systemic image issues to attract more workers to the sector, according to a marketing expert.
In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.
What does PR actually mean and what do people in public relations really do? The answer, it would seem, is not as clear cut as your average job description.
In this article, Fleur Revell explores the role 'Communications' plays in business success.
Discover how to manage media outcomes when the errant activities of one of the organisation’s senior executive team have been publicly exposed and threaten to damage the company’s brand.
In this post, public relations professional Mark Devlin outlines how to optimise the chances of making a perfect match with strategies to help you choose the top PR firm in Auckland for your company when marketing to a NZ audience.
The NZ Government’s Response to COVID-19 has been a real-time lesson in crisis communications and has drawn applause from international and...
With hundreds of thousands of New Zealanders working from home during the first day of the COVID-19 lockdown, many will require...
Kiwi businesses should look beyond technology to compete with e-commerce giants such as Amazon before entering a price war according to...
Auckland influencer management consultant Fleur Revell was recently asked to provide comment for a Sunday Star Times article talking about recent...
Public relations describes the channels an organisation uses to deliver key messages to its audiences, with the main intention being to...
With the advent of digital, social and mobile infiltrating marketing communications, the lines can easily become blurred when it comes to...
You’ve likely heard the opinion within business circles that PR is ‘free advertising’. In truth, Public Relations isn’t advertising, and it...
What a PR agency does can be quite effectively defined by what it doesn’t do. To elaborate, PR agencies, in contrast...
Being seen and heard in the media on a regular basis is a non-negotiable for getting more media coverage and exposure...
Public relations is the art of persuasion. It is the ability to convince an audience outside your typical realm to adopt...