January 25, 2018

Brand Experience, Experiential and Events – What’s the difference?

With the advent of digital, social and mobile infiltrating marketing communications, the lines can easily become blurred when it comes to...

November 18, 2017

Why New Zealand businesses need PR

You’ve likely heard the opinion within business circles that PR is ‘free advertising’. In truth, Public Relations isn’t advertising, and it...

September 1, 2017

What does a PR agency do?

What a PR agency does can be quite effectively defined by what it doesn’t do. To elaborate, PR agencies, in contrast...

May 3, 2017

Media Training – Why you need it

Being seen and heard in the media on a regular basis is a non-negotiable for getting more media coverage and exposure...

January 2, 2017

What is public relations? – a comprehensive guide to PR in NZ

Public relations is the art of persuasion. It is the ability to convince an audience outside your typical realm to adopt...

May 5, 2015

Impact PR Chosen as NZ Partner for Global Public Relations Network

leading international communication and PR agency media consulta has chosen Auckland agency Impact PR as their exclusive New Zealand partner.

May 1, 2015

Restaurant Rants Bad for Brand

PR and crisis communications expert Fleur Revell highlights the potential dangers of restaurants taking a public stance on their customer’s behaviour.

April 23, 2015

Tainted Auckland Butchers Named

PR expert Fleur Revell speaks about the Auckland butchers who have now been named after facing fines for using unsafe preservatives in raw meat.

April 20, 2015

Kiwi Businesses Unprepared for ‘Mobilegeddon’

A local marketing specialist says thousands of New Zealand retailers and companies are unprepared to meet Google's ‘Mobilegeddon’ deadline.

March 31, 2015

Out of Sight – Why Your Franchisees Need More Attention

Impact PR director Fleur Revell looks at how owner-operators can enjoy public relations success at a regional level to build their reputation and their local customer base.

March 6, 2015

Integrating Traditional Media and Social Media to Get the Best Results

As marketing strategies adapt to incorporate the social media trend, Impact PR director Fleur Revell reminds Kiwi businesses of the power of traditional PR.

February 27, 2015

Featured Client Campaign: Jucy Snooze

Case study on the Jucy Snooze pod stay accommodation project by Impact PR.

February 24, 2015

Social Media for Your Business: Five Keys to Success

Fleur Revell shares her top five brand strengthening tips for social media success in 2015.

February 18, 2015

Brand under fire: Why CEO’s need to front up in a crisis

Media training is an essential part of a CEO's training when it comes to handling a company crisis. Fleur Revell explains why and gives tips on how to best prepare for such an event.

January 28, 2015

Creating Social Media Success for Your Business

Marketing expert and Impact PR director Fleur Revell provided her thoughts on how to make the most of social media for NZ Business online magazine.

January 5, 2015

Kiwi Uptake of Online Newspapers Set to Increase – Survey

A survey conducted by Impact PR on Kiwis’ use of digital media shows increasing numbers of New Zealanders are reading newspapers online.

December 29, 2014

Kiwi Uptake of Digital Media Accelerating As Bookstore Closures Soar – Study

New figures show the rate at which Kiwis are moving away from books, and towards digital media, appears to be accelerating.

December 17, 2014

Award-Winning Journalist Fleur Revell Launches Media Training Blog

One of New Zealand’s leading media industry experts has launched a training blog to help business owners and managers prepare for media interviews.

November 24, 2014

How to Create a Campaign of ‘Chocolate Milk’ Proportions

Impact PR’s managing director Fleur Revell looks at why marketing campaigns such as the Lewis Road Creamery Chocolate Milk phenomenon succeed where others stumble.

October 16, 2014

How Social Media Opinion is Changing Marketing Today

Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.